Women of the Internet

jeff2.jpg  (IM) woman Hear me roar…Remember the old Helen Reddy song, ”I am woman hear me roar?”

Well women I want to hear you roar right now. But first off which of these categories describes you…

Your a Mom and you are pressed for time right now.  If you are anything like my wonderful wife Lorraine she is on the go all the time always doing for her family.

You maybe running kids to school,running kids to sports practices not to mention every other child in the neighborhood,cooking 3 meals a day, doing the shopping,
maybe even working a part or full time job trying to help support the finances of the family, Your doing the laundry, (after you picked it up off the floor of the bedroom or bathroom floor) cleaning, etc etc etc…

I know that doesn’t even begin to describe your day.

OR,

You are a single woman and work a full time Job. (I don’t want to exclude you.)  I know you still have to manage to take care of your household and work a job on top of everything else. I really hope you are getting the respect and recognition you deserve wherever it is that you are employed.

OR,

You are in college trying to go to school full time and are looking for a way to make some money to help pay for all the huge expenses that come with learning.

Maybe,

You are living the so called golden years…those years don’t seem to be so golden anymore.  You or your Husband worked most of your life and retired and it just doesn’t seem that the income is enough.  You did all the right things you planned it out perfectly, you save what you thought you needed and then whammo!  The cost of living went sailing out of site and your retirement benefits are looking smaller and smaller.

Can’t forget…

those still living with Mom and Dad and they are telling you to find a job or get
married because they are all done supporting you…

I know that there are still several other categories of women that I may be forgetting.

If you don’t fit any of the above let me hear from you.

Well now that we have everyone covered as to what group they fit into, I bet you want to know where I am going with all of this right?

Women you are the CPOs (Chief Purchasing Officers) in the home and in the workplace.  You control more than 80% of all consumer purchases and represent more than half of corporate buyers.

I feel it is pretty safe to say that men and women have different communication and
decision making styles as well as different priorities and preferences.

Knowing this I need you to educate me on how I can market effectively to women online.

I mean even the way I buy coffee at Burger King now is affected by my wife.

We go to Burger King twice a day for coffee.  Each time we go it cost us $2.52.  No big deal I just pull up to the window pay for the coffee and away I go.  Well it was that simple until my wife so strategically  pointed out to me that over a months time we spend over $150 on coffee at Burger King.  OUCH!  Well I still go but I can’t help thinking about how much I spend a month on coffee each time I pull up to the window.  My wife affected the purchasing of coffee. I am surprised Burger king can survive now without me making so many trips to their drive up window.

I also have had Men ask for a refund on a product.  It wasn’t because they felt the product was bad, it was because their wife told them that the purchase of the product was not something that was in the current budget. Had one guy tell me he had to return it because his wife told him if he bought one more thing off of the Internet he would be living alone.

Not only that But the numbers of single women households is growing at a very fast pace.  Over one fourth of the children in the US are living with one parent in which Approximately 84 percent of these families are headed by women. Of all single-parent families, the most common  are those headed by divorced or separated mothers (58%) followed by never-married mothers (24%).  Other family heads include widows (7%).

According to Womens’Voices, Womens’ Vote there are…

10 million more unmarried women in the US than unmarried men.

50.3% of all US households are headed by an unmarried head of household.

I could keep digging and find more statistics about why I should figure out how to effectively Market to women, but that isn’t what I am here to do.

I just want you to tell me HOW!  

I want to know what your Marketing needs are.  What your expectations are from other Marketers.

What do you think about all of the hype in marketing? 

Would you like to see less hype and more get to the point and show you what you need to do to start making money.

Would you be more likely to buy a product from a Male or a Female marketer and Why.

How much time in a day do you have to spend on learning how to start up an online Business?

What is your reason for wanting to run your own business online.

Do you want to turn it into something large scale or do you just want to make enough to supplement the income already coming into the home.

I want to know what your goals are for Impacting the world of online marketing.

Do you like an email from a marketer that is personal and tells about what is going on in my life or just short and sweet and to the point?

I could go on and on with the questions but it is time for some answers that will really help me out in figuring out how I can provide the most help and benefits to you through my marketing.

Alright I really would love for you to comment on this post.  I am very serious about this and am also thinking of a couple different things that I want to start in the very near future.

So please leave your comments before you leave or at least put it on your to do list and think about it.  Just make sure you come back and comment after you know what it is that you want to say.

Thanks ahead of time for helping out.

Jeff Wellman

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