Email Marketing: Social Proof
Using Social proof effectively in your Email Marketing
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One of the most powerful strategies for improving your credibility is social proof. If you can prove that others are currently using and benefiting from your products/services then you’ve already won half the battle.
“social proof is a powerful psychological mechanism
by which we look to others to guide our own actions.”
If everyone is doing it then I can do it too. This is the mentality that many of us have when it comes to making a choices in our life.
From a marketing standpoint, social proof is the basis of both buzz and large sales figures. It’s also why testimonials are so essential in direct marketing.
Testimonials and case studies are extremely effective in providing social proof. The more honest, genuine testimonials you can include on your website, in your proposals and in your advertising, the more effective this strategy can work.
Include several strong testimonials from satisfied subscribers in your email. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. People like to follow footsteps of other people.
Social proof is one of the most powerful forces involved in growing a successful business that helps you sell products or services. Don’t get me wrong now, quality of your content is still the most important element, but other subtle influences such as social proof may well dictate whether you turn a new visitor into a sale.
Talk about all the hype and buzz over the product, let your reader know how many sales you are making, that the product launch is a huge success. If they are talking about it in all the forums, let your reader know this.
But don’t fake it…
What will the brand new subscriber, taken in by the fake social proof think when they read your content?
If you inflating your social proof to get a better sale price, what will the buyer say when they find out different?
By using social proof in your email marketing campaigne you will see better conversion.
Make it a Successful Day
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