Creating Internet Marketing InformationProducts In Any Niche Interviewing Experts
Undergoing MyBlogLog Verification
Interviewing Experts to Create Information Products.
If you have seen or purchased any of my products such as layoff your boss, you will know that I love using Interviews as a way to capture and deliver great content to my subscribers.
I have interviewed some of the greats like Keith Wellman, Gary Ambrose, Ken McArthur, Sterling Valentine, Liz Tomey, Simon Leung, Harris Fellman, Heather Vale, Frank Sousa, Matthew Glanfield, Brian Edmondson, Cyndi Parker, Seo expert Paul Counts, and others.
The greatest things about Interviewing experts to create Internet Marketing Information products is that you do not have to be the expert yourself. By Interviewing experts there is a transfer of authority from the expert to yourself if done properly.
Have you ever watched someone like Heather Vale “The Barbara Walters of the Internet” Interview an expert?
Do you think that Heather was an expert on every subject she has ever interviewed an expert on? No way. but does she come across as anything less? My answer is again No Way. Why is this? Well through proper research of the expert she interviews and some simple techniques of the way she handles and controls the interview she comes across as an expert just as the expert does through the transfer of authority.
Make sure you do your research on the expert you interview. Do Google searches, search the experts Blogs, go to live events and meet and network with experts. Show the expert and your target audience that you really cared to get to know the person that you are interviewing.
Have and show the expert you are going to approach to do an interview with that you have a good solid reason for wanting to do the interview. Don’t just interview without purpose.
Something to remember…
Interviews are not just a list of questions. They are not just conversations. It is important to remember that there are third parties involved in the interview…that is the audience. Make them feel a part of the interview. Build a relationship, not just with the person you are interviewing but with your audience as well. Make them feel like you are getting the information to benefit them as well as you.
One of the biggest things I learned from a class I attended with Heather Vale on interviewing is what Heather called, “The Number 1 Skill Of an Interview!”
LISTEN! I am not telling you to listen to me I am telling you that that is the number 1 skill… “LISTEN!”
No interview goes exactly as planned. Every interview I have done so far drives this point home clearly. If you learn nothing else from the tips I give you learn to listen and listen well. It could make all the difference in the quality of interviews you get.
If you want good content for your Information Products in any Niche then I suggest going to a live event and Interviewing an Expert. And my expertise advice is to do a live face to face video recorded Interview. This is the best way to build relationships and connect with your target audience, as well as build relationships with the experts you are interviewing.
Not only that once you have the recorded face to face interview, you then can strip the audio out of the video for your customers to use with MP3’s and you also can have them transcribed as e-books.
My recommendation to you today is get started creating your Internet Marketing Information Products by doing Interviews with the experts right away.
To your Interviewing success.
Want to learn more about doing Interviews check out Layoff Your Boss
Want to attend a Live Event to network and interview the experts face to face?
Check out JVAlertLive…I attend regularly and would love to buy you dinner and would love to do an interview for your next product. I will even help you network and introduce you to the experts.
I would like to hear from you…Would you like to know more about interviewing? Maybe you would like to set up an interview? Maybe you have a new topic you would like to hear about that will help you with the problems you are facing. Take a few minutes and talk back to me…I know Mama said never to talk back but trust me It will be OK this time :) Leave Your Comments!
Leave a Reply