Jeff Wellman’s Layoff Your Boss Marketing

Step 1: Choose a Niche According to Your Passions,Interests, and Strengths

What in the world is a Niche?  Do I need to rub some kind of lotion on it?
The term niche is a word that is thrown around very often in Internet marketing circles that you may be wondering… just what in the world is a niche?

A niche is a group of people who have a common interest. They can be people who have special needs children, people who are buying their first puppy, people who compete in car shows, or maybe they are adoptive parents…you get the picture.

You will usually find that these groups of people usually have a very intense passion for what they do. And they usually have the same needs and problems as well.   For example the parents of the specail needs children may all be looking for support programs that they can use to help them with raising their children, or what rights their children have to an education.  So, your first step is to choose a group of people that you can identify with.

Why is this important?

Because an online business is all about relationship.  It is not a good thing to start an online business that you have no intrest in whatsoever.  Doing this is just setting yourself up for a let down and defeat.  You must like these people. You like the things they like. You buy the same things they buy. And you have the same needs and problems that they have. The best way to go about this is to  pick a niche that you have a passion for if at all possible.  Of course it has to be profitable so research will be needed.
Another reason for choosing a niche according to your passions is that starting an online business is flat hard work!  Ouch did I say that wonderful 4 letter word W**K!  Now do not get me wrong there really is nothing to terribly difficult, but it will require some work on your part.  If you enjoy what you are doing it will be so much easier  to persevere in your new online business. If you want an Internet business that does not require any time or money or an easy button to just push with no work at all, then you have come to the wrong place!

 You need a plan and you need to commit some time, energy and money to that plan or you will not succeed.

• Make sure you play to your strengths.
• Know something about your Niche
• Speak their language
• Know their problems
• Know how to solve the problems
• Know how they think
• Know what they believe
• Know what they REALLY want

If you want to get your subscribers to Know you Like you and Trust you, then you need to become one of them.  You need to become the authority and the expert in your Niche Market.

I can’t stress enough that everything you do in Internet Marketing is all about a relationship.  In this particular case it is the relationship with your potential customer.

Find a good  profitable Nich, Do your research.  I look for a couple good products already selling on ClickBank and Then I do a search on Google to see if their is paid advertising for the Niche.  This is a good starting point for finding your profitable Niche.

 To your Success

 Jeff